The New Consulting Code™

5 Key Principles to dominate your market, stand out from the crowd, and attract clients instead of chase them

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Insights

The big misconception about the target market

Finding the best target market is often the major stumbling block of my clients. This makes totally sense. In fact, this is, by far, the most important success factor for any business. But what is a target market? For many consultants, the target market is not what it’s supposed to be. Let me explain. I see often consultants play in different games and markets. They believe they have the experienc

By |2020-06-26T16:37:33+05:30June 21st, 2020|

The three things you need to attract clients

What is your ratio between attracting and chasing clients? Not surprisingly, many businesses tend to chase more than attract. Not because they don’t want to. It’s because they struggle to attract, so their time is primarily spent to go on the attack. Unfortunately, when you chase, clients run away. This is the hard truth. Think about this. How many times did you convert a lead to a client by chasi

By |2020-06-26T16:38:47+05:30June 7th, 2020|

THREE DANGEROUS PERCEPTIONS THAT CAN GET YOU STUCK RIGHT NOW

A crisis like this demands significant action, now. Great leaders are forged during a crisis because they are willing to try things that normally wouldn’t consider. They decide to take calculated risks and bold actions that change the trajectory of their company. On the other hand, many others freeze. They sit and wait. In the best scenario, they develop incremental strategies that aren’t really e

By |2020-04-19T21:23:56+05:30April 19th, 2020|

WHO SAID YOU CAN’T THRIVE IN THE DOWNTURN?

It’s a hard time for small-medium businesses right now. We expected that. Clients are stopping major projects and initiatives. They are quickly closing the tap, so small businesses and consultants are now a nice-to-have solution. Not a must-have anymore. For you and your clients, this is a new race. The winner is who saves more money, so how can you cope and thrive in the new normal? We are into

By |2020-04-08T17:03:39+05:30April 7th, 2020|

WHY YOU NEED TO DEVELOP A STRONG SENSE OF URGENCY RIGHT NOW

Someone at the webinar last Thursday asked me a great question about a sense of urgency. How can we instill it in the mind of our clients? A quick answer is: you could do it by using old persuasion tricks but in the current context, you have a 0% chance this is going to work. It's not your job now to create a sense of urgency for your clients. It's your job to understand what their urgency is. Bu

By |2020-04-07T11:08:17+05:30March 24th, 2020|

The New Consulting Code™

5 Key Principles to dominate your market, stand out from the crowd, and attract clients instead of chase them

DOWNLOAD NOW